Launchmetrics is a leading data and technology company that empowers companies in the fashion, luxury and beauty sectors to build and execute their marketing strategies. In a constantly changing ecommerce and digital marketing landscape, its marketing platform helps clients connect with consumers, grow their businesses and streamline their processes, with a set of tools for influencer campaign management, event organization, PR monitoring and data analysis. More than 1,000 brands in more than 100 countries use the Launchmetrics platform every day. 

PARKLU is the premier influencer analytics platform in China that empowers brands to make data-driven decisions about their influencer marketing strategies. PARKLU’s network includes over 100,000 influencers ⁠— known locally as Key Opinion Leaders (KOLs). Its clients use its self-service analytics, influencer relationship management tools and value-added insights to benchmark, plan and monitor campaigns across China’s major social platforms like WeChat, Douyin, Weibo, Bilibili and RED. 

The acquisition of PARKLU will give Launchmetrics access to extensive China-focused analytics, and over 100,000 Chinese influencers to integrate into its existing network. In addition, it will also allow Launchmetrics to operate directly in China — ultimately, introducing international brands to PARKLU’s combined reach of more than 900 million consumers. Given the growing importance of China in the industry’s recovery, and influencers as one of the most powerful voices in the consumer journey, the acquisition thus represents a powerful “in China for China” approach.

InterChina acted as as Launchmetrics’ advisor and provided comprehensive transaction support. This included discussion with a short list of targets, preparation of pre DD information, valuation, due diligence coordination, negotiation of key terms and definitive agreements, transaction process management and closure.